I bought this polish at the Sephora inside JCPenney for $7. The Sephora's inside JCPenney have some Illamasqua nail polishes for half off. It was not marked at mine and had the SA ring it up to check and it was half off. She did not even know about it. I was so excited that I got it for half off because I have been wanting this polish. It is a bright purple. My picture does not really show how bright it is. It's really pretty and I used 2 coats.